LinkedIn

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Linkedin Social Media Presentation.pptx

David




Goals
 OBJECTIVES
 STRATEGIES
 TACTICS
 MEASUREMENT
 NOTES
Reasons we’re doing this for our program.
 Specific, actionable and quantifiable things we want to accomplish with our channel.
 Guiding principles or general directions on how to accomplish our channel objectives.
 Tangible output we will create to meet the objectives using our channel.
 What we’ll track and measure to determine our channel’s success.
 Issues we need to address or questions we need to answer.
PRIMARY GOAL #1
Increase visibility of UW SMC students in the Seattle social media community.
 Build a social media career networking oriented channel where students, professionals and recruiters can come to interact and network.
 Cultivate the group to be a Seattle social media career hub. Position the channel to have the UWSMC be a crop of fine social media talent for prospective employers.
 2-3 discussion topics weekly about social media careers. This could include polls, ask a recruiter or social media professional. Resume tips. 2-3 job postings a week. Contact the poster to see if they want to post/poach the talent.
 Likes, engagement, responses, and new members. New connections made through the board.
 We may have to moderate the board to be less of a trending what's new in social and position to content related to careers, social good, and networking.
PRIMARY GOAL #2
Position UW SMC students as thought leaders in the field of social media.
 Perform outreach with social media members outside the program to drive them back to our channel to participate.
 Position the channel to showcase the social media talent and help the recruiters/social media professionals she the talent of the UWSMC program.
 Have students spruce their linkedIn page. Tell them we are going to have professional eyes on the page so make sure your page is appealing. Hold Q&A discussion posts. Encourage people to engage through a "rewards/endorsement program".
 New connections, endorsements, engagement of people, someone gets a job?
 The content will either have to be more career oriented or more social media analysis. None of this check this link. We'll need to moderate and approve post.







LinkedIn team members are:

Carrie Morris
David Nguyen
D'Laina Boynton


Some suggestions:

1. Incorporate the new cross-channel branding (logo, colors, given in class)

2. Here are some basics on LinkedIn groups and how to build them.

3. Remember not to delete any of the content posted by the previous team, but build on it to enhance what's working and analyze what's not.

4. What tools can you use to start analyzing the page and tracking stats? How much data can you get from LinkedIn's native profile page?

Feedback from last quarter's LinkedIn team:

What worked:
  • One member of our team was responsible for a section of the LinkedIn page. Anyone could post to a section, but ultimately there was one person responsible and that helped us manage our time more efficiently.

What didn’t work:
  • We didn’t have an editorial calendar, so our content wasn’t consistent.
  • Spent too much time trying to build an audience that we didn’t really get a chance to explore the channel. It would have been better to do more polls and look at the metrics.

What you wanted to try:
  • You can use HootSuite to post to your LinkedIn page, and if you schedule it out in advance that makes it so much easier.
  • Hold a LinkedIn discussion with a recruiter who uses the channel, or get the class to submit 10 questions a recruiter could answer and then share them via LinkedIn.